|
|
Career Objective
Take charge of a struggling international sales effort and apply
my organizational and analytical abilities, technical expertise,
and language skills to turn it into a successful international business.
Unique Qualifications
- Experienced executive developing markets in Asia, Europe,
Latin America, and the Middle East.
- Coordinated teams of employees, outside vendors (including
offshore engineers) and graphic artists.
- Negotiated and closed major contracts and projects with foreign
government officials.
- Fluent in English, German and Spanish; proficient in French
and Mandarin Chinese.
Professional Experience
Director of Emergency Cardiovascular Care International Programs,
Jan 2004 to present. American Heart Association, Dallas, TX, USA.
Return to top
-
Increased CPR and life support training in 36
countries by 48%.
-
Coordinated translation, localization, publishing,
printing and distribution of ECC products to 66 countries.
- Established relationships with professional medical societies
to adopt American Heart Association training as the standard for
CPR and life support in foreign countries.
- Recruited medical volunteers to review materials to localize for
the overseas market.
Vice President of International Sales, 2000 to 2003. Freedom
Scientific, St. Petersburg, FL, USA. Return
to top
- Doubled sales in Latin America within one year by increasing
support and personal contact with key dealers.
- Organized, established and implemented policies and procedures
for new International Sales Department.
- Negotiated contracts and agreements with key clients and government
officials to solidify market presence and increase sales.
- Directed localization of software and hardware products in
19 languages.
Foreign Expert, 1998 - 2000. Beijing Second Foreign Language
Institute, China-USA Business University, and Beijing Materials
Institute; Beijing, China. Return
to top
- Developed international marketing and cross-cultural communications
curriculum for over 400 students.
- Introduced concept of group projects to foster team-building
and problem-solving skills as part of advanced international
marketing curriculum.
- Consulted for CIEC and China Telecom setting up distance learning
on the Internet, and marketing the programs to students and
businesses in Hunan.
Marketing Manager, 1996 - 1998. Telesensory
Corporation, Sunnyvale, California, USA. Return
to top
- Streamlined and managed Tech Support and Customer Service
departments improving response time to customer calls by 40%
in 6 weeks.
- Managed photographers, writers and graphic artists developing
and publishing award-winning monthly newsletter, print ads,
press releases, product brochures and spec sheets for 15 products
under 7 distinct brands.
- Developed bundled marketing program using inexpensive application
software to drive sales of high margin hardware, increasing
hardware sales 40% in 6 months.
Product Manager, 1991 - 1996. Telesensory
Corporation, Mountain View, California, USA. Return
to top
- Coordinated and prioritized projects of inter-departmental
product development teams related to all phases of software
and hardware launch.
- Analyzed and wrote competitive product reports to guide engineering
development and assist sales teams.
- Restructured kitting process for manufacturing and simplified
documentation reducing cost of goods 20%.
Sales (International and Domestic), 1987-1991.
Telesensory Corporation, Mountain View, California, USA. Return
to top
- Tailored computer product proposal for government client emphasizing
productivity and ROI to compete with low cost competitor, and
won $7.5 million bid.
- Established alliance program with key decision-makers and
increased referral sales 35% in one year.
- Simplified participation in major trade shows reducing shipping
costs and travel expenses by 30%.
Export Manager, 1982-1987. Medasonics, Inc.,
Mountain View, California, USA. Return
to top
- Forecasted budgets and marketing plans targeting medical markets
for cardiovascular diagnostic equipment.
- Increased gross margins of export sales 25% by implementing
an aggressive OEM strategy for ultrasound and spectrum analysis
products utilizing digital signal processing (DSP) and Fast
Fourier Transform (FFT) technology.
- Negotiated sales contracts with distributors, key accounts,
and foreign government officials.
Education
- MBA, American Graduate School of International Management
(Thunderbird), 1981.
- Bachelor of Arts, Texas A&M University, 1980.
- Candidate for E-Commerce Certification, UC Santa Cruz Extension.
Completed courses in System Architecture, HTML, Internet Marketing
and Sales, Project Management, and Web Design.
|
